For In-banner Video Buying
A special tool to optimise for fill-rate or video-starts is available to selected clients. If you require in-banner video that optimises between the parameters:
- Fill-rate(ad-starts) vs.
- Payout vs.
then this tool is for you.
This tool is custom built on top of the AppNexus API. Once you have set your payout rate, the tool optimizes according to the ad-starts that are reported to our “ad-start API”.
The CPM-bid is then adjusted at either a domain or placement A specific ad-spot on a page, as opposed to generally targeting a domain’s URL. level.
Additional targeting such as GEO, Carrier, etc fall under the usual campaign-settings.
Inventory for in-banner video: 800+ exchanges, sellers & publishing houses.
Current integration: cedato callback decryption (PDF).