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AppNexus Co-Pilot
The Co-Pilot is a self-serve DSP that lets you:
- Create your own Rules to manage AppNexus' traffic.
- auto-blacklist based on CPM, CTR, CPA, CPCAs with any AppNexus seat we can offer the full range of traffic: more than 800 networks at your finger-tips
- exclusive, premium inventory through deal-ID's
- Transparent URLsOptionally: use our whitelists to ensure you buy only the highest quality placements (Free for all account-types).
The UI has two modes: Performance stats for CPA buyers and fill-rate optimisation for video-buyers.
Automatic Pivot-tables
CPA's are automatically calculated on yesterday's perfomance. Analytics is not great on the APNX console, that's why we built our stats UI & automatic pivot-tables. "CPA-buckets" are generated per: placement/domain, creative, creative size, Carrier, Seller/network/Exchange
Placements or domains are automatically 'pivot-tabled' into groups or 'buckets' of CPA.
CRM targeting
Keep your data in-house and apply your own algorithm(s).
Do you have your own CRM/DMP data?
Our API gives you the ability to target across all the major exchanges. Use simple decision-trees, random forrests or create a sophisticated layered approach using 'Monte Carlo simulation' and dynamically vary your bids. Our infrastructure is purpose-built for exactly that. Use of our historical-data to filter out low-quality placements is free."Story Boarding"
Beta
Create customer-journeys using our "story-board" solution: Target individuals and speak to their step in a funnel. Rather than retargeting cookies using the same creative, - sequentially show a "story" of messages, with specific creatives as they go through your awareness funnel. Additionally, for even more personalised messaging: - integrate your own CRM data (available on selected Exchanges).
Learn morePropriatery Bidder
Our own bidder is a best-in-class solution for Enterprise clients looking to significantly reduce cost and increase efficiency on large budgets.
Typical use-cases include:- Extremely fast, lean tech-requirements.
- Real-time reporting.
- Near-real-time neural-net decisioning.
ai
- Choose from using our pre-existing algorithms.
- Or, bring-your-own - and keep your data in-house!.Learn more
pre-packaged algos:
Monte-Carlo simulation
k-means / c-means
Gradient Boosting
Random forrests
logistic regression modelling
Fill-rate optimiser (AppNexus)
Custom built on top of the AppNexus API - our fill-rate optimiser monitors the CPM vs the fill-rate for in-banner video.
Learn more
Set your payout rate and watch the optimiser automatically win bids based on the fill-rate vs the payout. Create your own rules with params such as: Fill-rate, CPM, GEO, Payout.Parameters:
Fill-rate
CPM
Geo
Payout
Etc.
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Inventory
Standard Display
All the above display suppliers are available Programmatically. Use our white-list of placements to cut costs and decrease time-to-profitability. Contact us for an updated list of suppliers available via direct OpenRTB integration.
- Traffic Map
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3rd Party Data
Suppliers Available
55 data-suppliers at your fingertips.
Click here to see the full impression-size and specific audiences available.
Credit-score approximated data is available from Experian, TransUnion, Experian UK and Mastercard. - Swipe File
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Contact
About Us
We are 1 head of client relations/owner, 8 developers, 1 book-keeper and 1 office manager. Our services revolve around AdOps, OpenRTB integration, access to the ad exchanges and negotiating dealID's. Since June 2004 we have provided absolutely premium inventory, with some highly exclusive publishers. Our long-term relationships with publishers ensure your media-buys have a much better chance of performing as intended.
Principals
Jen Brannstrom, customer support/founder linkedin
Frank Rosquin, systems architect linkedin
Andrii Perhun, DBA and dev lead linkedinCompany Incorporation Details
External Viewpoint Consulting Ltd. t/a RTBcat, Crown House, 37 High Street, East Grinstead, W. Sussex RH19 3EL, UK Companies House registration No. 5157013