The Co-Pilot is a self-serve DSP that lets you: - Create your own Rules to manage AppNexus' traffic. - auto-blacklist based on CPM, CTR, CPA, CPC
As with any AppNexus seat we can offer the full range of traffic: more than 800 networks at your finger-tips - exclusive, premium inventory through deal-ID's - Transparent URLs
Optionally: use our whitelists to ensure you buy only the highest quality placements (Free for all account-types).
The UI has two modes: Performance stats for CPA buyers and fill-rate optimisation for video-buyers.
Automatic Pivot-tables
CPA's are automatically calculated on yesterday's perfomance. Analytics is not great on the APNX console, that's why we built our stats UI & automatic pivot-tables. "CPA-buckets" are generated per: placement/domain,
creative, creative size, Carrier, Seller/network/Exchange
Placements or domains are automatically 'pivot-tabled' into groups or 'buckets' of CPA.
CRM targeting
Keep your data in-house and apply your own algorithm(s). Do you have your own CRM/DMP data? Our API gives you the ability to target across all the major exchanges. Use simple decision-trees, random forrests
or create a sophisticated layered approach using 'Monte Carlo simulation' and dynamically vary your bids. Our infrastructure is purpose-built for exactly that. Use of our historical-data to filter out low-quality
placements is free.
"Story Boarding"
Beta
Create customer-journeys using our "story-board" solution: Target individuals and speak to their step in a funnel. Rather than retargeting cookies using the same creative, - sequentially show a "story" of
messages, with specific creatives as they go through your awareness funnel. Additionally, for even more personalised messaging: - integrate your own CRM data (available on selected Exchanges).
Our own bidder is a best-in-class solution for Enterprise clients looking to significantly reduce cost and increase efficiency on large budgets.
Typical use-cases include:
Extremely fast, lean tech-requirements.
Real-time reporting.
Near-real-time neural-net decisioning.
ai
Choose from using our pre-existing algorithms.
Or, bring-your-own - and keep your data in-house!.Learn more
pre-packaged algos:
Monte-Carlo simulation
k-means / c-means
Gradient Boosting
Random forrests
logistic regression modelling
Fill-rate optimiser (AppNexus)
Custom built on top of the AppNexus API - our fill-rate optimiser monitors the CPM vs the fill-rate for in-banner video. Set your payout rate and watch the optimiser automatically win bids based on the
fill-rate vs the payout. Create your own rules with params such as: Fill-rate, CPM, GEO, Payout.
55 data-suppliers at your fingertips. Click here to see the full impression-size and specific audiences available. Credit-score approximated data is available from Experian, TransUnion,
Experian UK and Mastercard.
What is a DMP?
Contact us for an updated CPM rate card of each supplier.
We are 1 head of client relations/owner, 8 developers, 1 book-keeper and 1 office manager. Our services revolve around AdOps, OpenRTB integration, access to the ad exchanges and negotiating dealID's. Since June 2004 we have provided absolutely premium inventory,
with some highly exclusive publishers. Our long-term relationships with publishers ensure your media-buys have a much better chance of performing as intended.
Principals
Jen Brannstrom, customer support/founder linkedin Frank Rosquin, systems architect linkedin Andrii Perhun,
DBA and dev lead linkedin
Company Incorporation Details
External Viewpoint Consulting Ltd. t/a RTBcat, Crown House, 37 High Street, East Grinstead, W. Sussex RH19 3EL, UK Companies House registration No. 5157013
Contact Us
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Don’t reinvent the wheel when you’ve found a winning formula
We know you’ve honed your infomercial skills over many years. You’ve written winning scripts, built out the infrastructure and created a successful business as a result.
So it must be frustrating when online "experts" demand you abandon principles that work.
Until now online has meant banner-ads pointing to a website. It’s no surprise that many Sales Teams get frustrated. There's an added step that gets in the way to the sale.
So, we’re here to let you use what already works.
Here's how it works:
We can help you squeeze more life out of your winning ads.
The 'Online Infomercial Service' will show your infomercials to new audiences. We can use your proven video with minimal formatting tweaks to maximise the odds your ad performs. These can be used to:
Discover new markets - With demographic targeting we can show your infomercial to untapped markets.
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Use your existing sales process & infrastructure
You won’t need to build new processes, payment methods or make other unneeded expenses.
Make it easy for your customer to phone you.
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Ads are the same cost-per-view basis as image-only ads, ranging from $0.80 to $5.70 CPM. Ads can be targeted, either by details such as ZIP-code, or using your remarketing lists.
For this we require a 30sec video file, sized to either 300x250 or 300x600 pixels. Otherwise, the content of the video can remain unchanged.
So it’s the same bucks as a traditional display ad, but with a whole lot more 'bang'.
A new world of ads, with the same proven videos.
Unlike other methods such as banner-ads, they should feel familiar to you. Our goal is to replicate what works just with the tweaks needed for the online format
1 Click goes
straight to the Call-screen
Your ads can be used on popular websites such as Fox News, Mail Online, Bloomberg, Yahoo Finance - over 2 million websites, only shown when the visitor matches our chosen criteria.
To start building on your TV success, contact us at:
