Expert programmatic media buying for maximizing KPIs

Connecting the right publishers with the right advertisers through 24+ years of media buying experience.

I provide consulting on programmatic (RTB) media buying. I have a small team of freelancers that I have been working with for at least 10 years, each specializing in different fields of ad-tech and advertiser and publisher match-making. I started buying media 24 years ago. I connect the right publishers with the right advertisers to maximize everyone's KPIs.

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Services

What I Do

Publisher Matching

Not all Premium publishers are a good fit for your KPIs.

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You will define your needs and then can use our industry connections and knowledge to connect you to the appropriate publishers with high-performing inventory perfectly matched to your target audience—often at better rates through direct deals than through intermediaries.

These relationships, built over 24 years in media buying, connect you with quality traffic sources that deliver real users with genuine purchase intent. Additionally, we analyze your current setup to identify and eliminate wasteful spend.

Our Experience

We maintain a comprehensive database of campaign results.

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Through years of direct experience running campaigns, the theme has built detailed knowledge about the actual performance of ad exchanges, programmatic email, retail media, in-house ad-server capabilities and data purity.

You stand to gain from this hard-won know-how.

Results You Can Expect

Introductions to proven, tested publishers or advertisers
Removing platform fees where not warranted
Traffic from authenticated users with genuine purchase intent
Increased ROAS through elimination of fraudulent sources and middlemen costs
Performance-focused campaigns with measurable business outcomes

How Easy Is It?

We handle the heavy lifting for you.

Our process focuses specifically on your defined KPIs in Tier 1 & 2 markets, we:

Connect you with publishers that match your exact business needs - those with proven history of delivering real users
Eliminate wasteful spend by cutting out ad fraud and poorly-performing traffic sources
The complex work of relationship-building and technical implementation is managed by us, so you can focus on results
Direct connections to premium publishers relevant to your audience
Technical integrations that bypass unnecessary intermediaries
Transparent tracking that shows exactly what you're getting

Cost

Cost Structure

We offer flexible engagement models:

Project-based consulting with clear deliverables and timelines
Performance-based fee structures aligned with your KPIs
Often self-funding through the savings and performance gains we deliver

Location

Where to Find Us

RTB.CAT is headquartered 30 miles south of London, with a network of specialists and publisher relationships across the US, EU, and APAC. All client engagements are personally overseen by Jen-Lars Brannstrom.