The Co-Pilot is a self-serve DSP that lets you:
- Create your own Rules to manage AppNexus' traffic.
- auto-blacklist based on CPM, CTR, CPA, CPC
As with any AppNexus seat we can offer the full range of traffic: more than 800 networks at your finger-tips
- exclusive, premium inventory through deal-ID's
- Transparent URLs
Optionally: use our whitelists to ensure you buy only the highest quality placements (Free for all account-types).
The UI has two modes: Performance stats for CPA buyers and fill-rate optimisation for video-buyers.
CPA's are automatically calculated on yesterday's perfomance. Analytics is not great on the APNX console, that's why we built our stats UI & automatic pivot-tables. "CPA-buckets" are generated per: placement/domain, creative, creative size, Carrier, Seller/network/Exchange
Placements or domains are automatically 'pivot-tabled' into groups or 'buckets' of CPA.
Keep your data in-house and apply your own algorithm(s).
Do you have your own CRM/DMP data?
Our API gives you the ability to target across all the major exchanges. Use simple decision-trees, random forrests or create a sophisticated layered approach using 'Monte Carlo simulation' and dynamically vary your bids. Our infrastructure is purpose-built for exactly that. Use of our historical-data to filter out low-quality placements is free.
Create customer-journeys using our "story-board" solution: Target individuals and speak to their step in a funnel. Rather than retargeting cookies using the same creative, - sequentially show a "story" of messages, with specific creatives as they go through your awareness funnel. Additionally, for even more personalised messaging: - integrate your own CRM data (available on selected Exchanges).Learn more
Our own bidder is a best-in-class solution for Enterprise clients looking to significantly reduce cost and increase efficiency on large budgets.
Typical use-cases include:
k-means / c-means
logistic regression modelling
Custom built on top of the AppNexus API - our fill-rate optimiser monitors the CPM vs the fill-rate for in-banner video.
Set your payout rate and watch the optimiser automatically win bids based on the fill-rate vs the payout. Create your own rules with params such as: Fill-rate, CPM, GEO, Payout.
All the above display suppliers are available Programmatically. Use our white-list of placements to cut costs and decrease time-to-profitability. Contact us for an updated list of suppliers available via direct OpenRTB integration.
In-banner JS for selected clients only, VAST available to all.
Taboola is available programmatically, eg: for retargeting. TripleLift and GumGum also have custom sizes. Leboncoin and Ligatus are the main EU native networks.
55 data-suppliers at your fingertips.
Click here to see the full impression-size and specific audiences available.
Credit-score approximated data is available from Experian, TransUnion, Experian UK and Mastercard.
Contact us for an updated CPM rate card of each supplier.