Appnexus Co-Pilot

The Co-Pilot is a self-serve DSP that lets you:

• Create your own rules to manage AppNexus' traffic.
• Auto-blacklist based on CPM, CTR, CPA, CPC.

As with any AppNexus seat we can offer the full range of traffic which is comprised of more than 800 networks at your finger-tips with the following benefits:

• Exclusive, premium inventory through deal-IDs.
• Transparent URLs.

You can optionally use our whitelists to ensure you buy only the highest quality placements (free for all account-types).

Automatic Pivot-tables

CPAs are automatically calculated on yesterday's perfomance. Analytics is not great on the APNX console, that's why we built our stats UI & automatic pivot-tables. "CPA-buckets" are generated per: placement/domain, creative, creative size, Carrier, Seller/network/Exchange.

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CRM Targeting

Keep your data in-house and apply your own algorithm(s).

Do you have your own CRM/DMP data? Our API gives you the ability to target across all the major exchanges. Use simple decision-trees, random forrests or create a sophisticated layered approach using "Monte Carlo simulation" and dynamically vary your bids. Our infrastructure is purpose-built for exactly that. Use of our historical data to filter out low-quality placements is free.

"Story Boarding"

Create customer-journeys using our "story-board" solution: target individuals and speak to their step in a funnel. Rather than retargeting cookies using the same creative - sequentially show a "story" of messages, with specific creatives as they go through your awareness funnel. Additionally, for even more personalised messaging: integrate your own CRM data (available on selected Exchanges).

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Propriatery Bidder

Our own bidder is a best-in-class solution for Enterprise clients looking to significantly reduce cost and increase efficiency on large budgets.

Typical use-cases include:

• Extremely fast, lean tech-requirements.
• Real-time reporting.
• Near-real-time neural-net decisioning.

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• Choose from using our pre-existing algorithms.
• Or, bring-your-own - and keep your data in-house!.

Pre-packaged algos:

• Monte-Carlo simulation
• k-means / c-means
• Gradient Boosting
• Random forrests
• Logistic regression modelling

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Fill-rate Optimiser (AppNexus)

Custom built on top of the AppNexus API - our fill-rate optimiser monitors the CPM vs the fill-rate for in-banner video. Set your payout rate and watch the optimiser automatically win bids based on the fill-rate vs the payout. Create your own rules with params such as: Fill-rate, CPM, GEO, Payout.

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Fill-rate Optimiser

• Fill-rate
• CPM
• Geo
• Payout
• Etc.

Standard Display

See all

All the above display suppliers are available Programmatically. Use our white-list of placements to cut costs and decrease time-to-profitability. Contact us for an updated list of suppliers available via direct OpenRTB integration.

Video

In-banner JS for selected clients only, VAST available to all.

Programmatic Audio

Audio inventory and specifications.

Native

Taboola is available programmatically, eg: for retargeting. TripleLift and GumGum also have custom sizes. Leboncoin and Ligatus are the main EU native networks.