The Co-Pilot is a self-serve DSP that lets you:
- Create your own Rules to manage AppNexus' traffic.
- auto-blacklist based on CPM, CTR, CPA, CPC
As with any AppNexus seat we can offer the full range of traffic: more than 800 networks at your finger-tips
- exclusive, premium inventory through deal-ID's
- Transparent URLs
Optionally: use our whitelists to ensure you buy only the highest quality placements (Free for all account-types).
The UI has two modes: Performance stats for CPA buyers and fill-rate optimisation for video-buyers.
CPA's are automatically calculated on yesterday's perfomance. Analytics is not great on the APNX console, that's why we built our stats UI & automatic pivot-tables. "CPA-buckets" are generated per: placement/domain, creative, creative size, Carrier, Seller/network/Exchange
Placements or domains are automatically 'pivot-tabled' into groups or 'buckets' of CPA.
Keep your data in-house and apply your own algorithm(s).
Do you have your own CRM/DMP data?
Our API gives you the ability to target across all the major exchanges. Use simple decision-trees, random forrests or create a sophisticated layered approach using 'Monte Carlo simulation' and dynamically vary your bids. Our infrastructure is purpose-built for exactly that. Use of our historical-data to filter out low-quality placements is free.
Create customer-journeys using our "story-board" solution: Target individuals and speak to their step in a funnel. Rather than retargeting cookies using the same creative, - sequentially show a "story" of messages, with specific creatives as they go through your awareness funnel. Additionally, for even more personalised messaging: - integrate your own CRM data (available on selected Exchanges).Learn more
Our own bidder is a best-in-class solution for Enterprise clients looking to significantly reduce cost and increase efficiency on large budgets.
Typical use-cases include:
k-means / c-means
logistic regression modelling
Custom built on top of the AppNexus API - our fill-rate optimiser monitors the CPM vs the fill-rate for in-banner video.
Set your payout rate and watch the optimiser automatically win bids based on the fill-rate vs the payout. Create your own rules with params such as: Fill-rate, CPM, GEO, Payout.
All the above display suppliers are available Programmatically. Use our white-list of placements to cut costs and decrease time-to-profitability. Contact us for an updated list of suppliers available via direct OpenRTB integration.
In-banner JS for selected clients only, VAST available to all.
Taboola is available programmatically, eg: for retargeting. TripleLift and GumGum also have custom sizes. Leboncoin and Ligatus are the main EU native networks.
55 data-suppliers at your fingertips.
Click here to see the full impression-size and specific audiences available.
Credit-score approximated data is available from Experian, TransUnion, Experian UK and Mastercard.
Contact us for an updated CPM rate card of each supplier.
We are 1 head of client relations/owner, 8 developers, 1 book-keeper and 1 office manager. Our services revolve around AdOps, OpenRTB integration, access to the ad exchanges and negotiating dealID's. Since June 2004 we have provided absolutely premium inventory, with some highly exclusive publishers. Our long-term relationships with publishers ensure your media-buys have a much better chance of performing as intended.
External Viewpoint Consulting Ltd. t/a RTBcat, Crown House, 37 High Street, East Grinstead, W. Sussex RH19 3EL, UK Companies House registration No. 5157013
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